Keratin Treatment
THE TRUTH ABOUT KERATIN TREATMENTS:
There’s been a lot of talk about smoothing products lately. The controversy is due to the large amounts of formaldehyde in some Brazilian treatments.
We are pleased to announce that, through technology developed in the United States, SIMPLY SMOOTH KERATIN TREATMENT has created a formula that provides high-performance smoothing with a safe, natural process, certified to work within safe levels established by the CIR and HEALTH CANADA. With our molecular bond technology, SIMPLY SMOOTH KERATIN TRIEATMENTS will reduce and relax curls while leaving hair revitalized, reconditioned and silky smooth for as long as I6 weeks.
NOT ALL AKERATIN IS CREATED EQUAL:
Beware of smoothing products that use artificial or inferior grades of keratin. As far as safe smoothing goes, in a nutshell... it’s all about the keratin.
SIMPLY SMOOTH products use the highest quality, purest keratin and collagen derived from botanicals and human hair. Using multiple types of quality keratin increases the performance of our treatment. Keratin from human hair goes further into the cuticle and gently melts into it. Using these quality forms of keratin and collagen allows our formula to penetrate form the inside and out of the hair cuticle, providing better smoothing performance through a natural, healthier process.
ADVANTAGES OF KERATIN SMOOTHING:
As opposed to other smoothing processes like Japanese straightening, SIMPLY SMOOTH Keratin Treatment leaves hair healthy. Keratin is a natural conditioner. The gentle SIMPLY SMOOTH formula is also enriched with vitamins from plants, apple pulp and vanillin (a single molecule component isolated from vanilla.) In fact, our formula is so gentle that hair can be colored or highlighted the same day. And, unlike other keratin treatments out there, SIMPLY SMOOTH won’t alter lighter shades of color-treated hair.
Treatment Products
Keratin Treatment (original – sodium chloride-free shampoo)
Pre-Soft Keratin Primer
Xtend Color Lock
Smooth & Straight
Xtend Keratin Replenishing Calming Balm
Touch of Keratin